Lawyers Can Use YouTube to Enhance SEO and Attract Better Clients 🎥📈

On my way to chicago for the evolutions Podcast Movement conference!

Last week, I attended the "Evolutions Podcast Movement" conference at Chicago's McCormick Place, a leading venue for professional events. While the conference primarily focused on the business side of podcasting, it offered valuable sessions for solo creators and smaller-scale podcasters. I concentrated on strategies to improve my YouTube presence—a platform that is increasingly important for legal professionals looking to grow their practice online.

As discussed during my 2025 ABA TECHSHOW presentation, "How to Leverage Video to Build Your Brand, Dominate SEO, and Attract the Best Clients!" (co-presented with Patrick Wright and held at the same venue right after the Evolutions conference - more on this later!), YouTube is an essential tool for lawyers aiming to boost their search engine optimization (SEO). By creating videos tailored to your ideal clients’ needs, you can significantly improve your website’s organic traffic 🚀. This approach not only enhances visibility but also increases the likelihood of receiving inquiries from potential clients who align with your practice areas.

Improve Your Firm's SEO with YouTube!

🎥

Improve Your Firm's SEO with YouTube! 🎥

I learned more bout improving my SEO through Video and Youtube at evolutions!

For attorneys with limited technical expertise, YouTube offers a straightforward way to build credibility online. You should probably focus on producing educational content that addresses common legal questions or issues your target audience may face. Use platforms like ChatGPT or Perplexity.AI to help optimize video titles, descriptions, and keywords to ensure your content ranks well on Google and YouTube searches 🔍. Embedding these videos on your website can further improve engagement while showcasing your expertise.

Attending “Evolutions Podcast Movement” reinforced to me how video content can be a game-changer for legal professionals seeking better client connections. Whether you're new to technology or moderately skilled, leveraging YouTube effectively can help you stand out in a competitive market 🌟.

Feel free to contact me if you have any questions!

MichaelDJ@TheTechSavvyLawyer.Page

MMH: Remember When Floppy Disks Were Floppy? A Legal Tech Throwback That’ll Make You Smile 😊

I’m old enough to remember when floppy disks were really floppy!

In the world of legal tech, we’ve come a long way from floppy disks—those iconic, bendable storage devices that held a whopping 1.44 MB. If you’re old enough to remember their flexibility, you’ll appreciate how far we’ve progressed. Today’s 12-year-olds might think they’re 3D-printed “Save” icons, but for us, they were the cutting edge of data storage.  

For lawyers who’ve navigated the evolution from floppy disks to cloud-based systems, this is a reminder of how adaptable our profession has been. While we embrace modern tools like e-discovery platforms and AI-driven legal research, let’s not forget those humble beginnings when saving a document meant inserting a disk and praying it didn’t corrupt.  

So, as you tackle your Monday workload, take a moment to appreciate the simplicity of “floppy tech” and how it paved the way for the robust legal technology we rely on today.

MTC: The Impact of Trump's Tariffs on Legal Technology Costs: A Strategic Assessment

⚠️💸 how do lawyers plan as Costs for tech equipment will likely raise uner trump’s tariffs!

The expense of technology is often the cost of doing business for most lawyers. Lawyers need to be both prudent and practical with their purchases of the tools we need to do our job - both professionally and efficiently. Legal professionals need to know if we have to be worried about the price of computers going up just we once did when the price of paper and pens increased years ago. But before delving into the details, here's the key takeaway: Trump's global tariffs are driving up costs for essential legal technology, necessitating strategic planning for technology investments and potentially extending the lifecycle of existing equipment until market conditions stabilize.

Understanding the New Tariff Landscape

Trump's sweeping tariff policies have created unprecedented changes in the global electronics market, particularly affecting technology products widely used by legal professionals. These tariffs establish a baseline 10% duty on virtually all imports, with substantially higher rates applied to major technology manufacturing countries. China, which produces most consumer electronics, faces a staggering 54% tariff rate, while Vietnam—where Apple has shifted some production—is subject to a 46% tariff. Designed ostensibly to stimulate domestic manufacturing, these measures are already reshaping global supply chains and cost structures for essential legal technology.

Current Impact on Legal Technology Prices

📡📛 We are undergoing Chaos as lawyers like almost everyone else around the world cannot predict future (tech) spending because of these tariffs!

While immediate price increases may not yet be fully visible due to inventory stockpiling by manufacturers anticipating these tariffs, significant cost implications are imminent for law firms. According to economic analyses, approximately 25% of tariff costs will be passed directly to consumers through higher prices. For electronic devices frequently used in legal practices—laptops, smartphones, tablets, and specialized legal technology—this translates to substantial budget implications. The Consumer Technology Association estimates that laptop prices alone could rise by approximately $357 on average, a considerable expense when multiplied across an entire legal team and still an aggregate impact on solo and small firms when you add up the various tech devices we all use - phone, tablets, laptops, desktops, printers, storage and so on.

Future Projections for Technology Costs

Economic forecasts suggest the tariff situation may intensify rather than resolve in the near term. Supply chain experts from Michigan State University warn that inflationary effects from these tariffs will become increasingly apparent by mid-summer and certainly during back-to-school shopping season. Many economists express concern that these measures could trigger one of the most substantial transformations in global trade in decades, potentially leading to increased prices and heightened inflation. For law practices dependent on current technology, this foretells a challenging procurement environment with progressively escalating costs for essential equipment.

Strategic Technology Investment Recommendations

🧠💰 lawyers Think Smart and plan ahead your tech purchases given the threat of Tariffs!

Law firms must now adopt a more calculated approach to technology purchases and maintenance. For critical operational needs where performance directly impacts client service or security requirements, immediate investment may be prudent before prices increase further. (If your firm does a lot of data crunching or large file manipulation (pdfs, jpegs, inter alia), you may now want to examine if your current tech is fast enough). However, where existing technology remains serviceable, extending equipment lifecycle through proper maintenance represents a viable strategy until market conditions stabilize. (If your firm is mostly on the cloud, consists of using MS Word, Google Docs, or Apple Pages, and some web browsing, your probably don’t need to upgrade soon - unless your system is so old that you can’t keep up-to-date its OS or recent/current versions of the applications you are using - or quite frankly, if its dying). Consider developing a tiered procurement strategy that prioritizes critical versus optional technology upgrades while monitoring price trends and potential policy adjustments.

Final Thoughts

The current tariff landscape presents unique challenges for legal technology purchases that require thoughtful strategy rather than reflexive action. By carefully evaluating genuine technology needs against rising cost pressures, law practices can maintain operational effectiveness while managing budget impacts. This balanced approach recognizes both the necessity of current technology for competitive legal practice and the financial pragmatism required during periods of market volatility.

MTC

🚀 Kicking Off ABA TECHSHOW 2025: Startup Alley, Clio’s CEO, and a Surprise Guest! 🎉

Learn about breakout technology that could change your practice of law!

The much-anticipated ABA TECHSHOW 2025 begins today, April 2, at the Hyatt Regency McCormick Place in Chicago! This annual event is a cornerstone for legal professionals eager to explore cutting-edge technology shaping the future of law. The highlight of the day? The Startup Alley Pitch Competition, where 15 innovative legal tech startups will battle it out for the top spot. With CLIO’s visionary CEO, Jack Newton, hosting the event and a surprise guest set to take the stage, this promises to be an unforgettable kickoff! 🌟

What to Expect at Startup Alley 2025

The Startup Alley Pitch Competition has become a hallmark of ABA TECHSHOW, now in its ninth year. This year’s lineup features 15 trailblazing startups, each delivering a three-minute pitch to showcase their groundbreaking solutions. Attendees will vote on the most innovative startup, with the winner receiving a coveted marketing and advertising package. 🏆

- When: Tonight at 5:00 PM CDT

- Where: Hyatt Regency McCormick Place, Chicago

- Host: Jack Newton, CEO of Clio

- Special Guest: A surprise industry leader you won’t want to miss! 🤫

Meet the Contestants: Legal Tech Innovators

Here are the 15 finalists competing in Startup Alley, along with a brief description of their offerings:

The ninth annual aba startup alley is today in Chicago!

1. AllRize - A practice management solution leveraging Microsoft Dynamics 365 and AI-powered automation.

2. Belt - Simplifies compliance management for legal teams with an intuitive dashboard.

3. Bot Mediation - An AI-powered mediator platform that makes dispute resolution accessible and efficient.

4. Canotera - Predictive analytics using AI to forecast litigation outcomes with clarity and precision.

5. Case Crafter - A comprehensive platform for trial presentations and case timelines across devices.

6. Claudio by Loom Analytics - Advanced analytics for litigation trends and outcomes using AI-driven insights.

7. Counsel Vaultᵀᴹ - Ensures uninterrupted AI access, even during internet outages, while maintaining full data control.

8. Element Standard - Automates legal research by integrating case law analysis into existing workflows.

9. Lawft - A cloud-based platform offering seamless client intake and case tracking solutions.

10. Legau - Smart drafting software integrated with Microsoft Word and Outlook for seamless document creation.

11. Legion AI Associate - AI-powered tools for drafting discovery and motions tailored to lawyers’ unique styles.

12. Lista.io - Step-by-step workflows for employment-based immigration cases with built-in legal resources.

13. Midpage - A document automation tool designed for law firms to streamline drafting and editing.

14. Moxx - A digital trial notebook for litigators to organize exhibits, collaborate, and strategize effectively.

15. Querious - A client communication hub that centralizes messaging and document sharing securely

Why You Should Attend

On my way to the 2025 aba techshow!

This year’s TECHSHOW is packed with opportunities to learn from industry leaders, network with peers, and discover tools that can revolutionize your practice. Whether you’re exploring AI-powered solutions or looking for ways to streamline client intake, Startup Alley is your gateway to innovation.

And don’t forget—I’ll be co-presenting with Patrick Wright on “How to Leverage Video to Build Your Brand, Dominate SEO, and Attract The Best Clients!” Thursday at 10:30 AM CST and on “Innovations in Client Intake: Leveraging Technology for Better Outcomes!” Friday at 2:45 PM CST.

PS: Remember, if you approach me at the conference, tell me you are with The Tech-Savvy Lawyer.Page Podcast listener, I’ll send you a free The Tech-Savvy Lawyer.Page Mug! (Note: Limit of one mug per person. Prior recipients of the mug, including past guests, are not eligible.)

Celebrate World Backup Day: Safeguard Your Legal Practice’s Data Today! 🚨💾

Be the superhero of your office! make sure your office has a data-backup plan!

March 31st marks World Backup Day, a global reminder of the importance of protecting your digital assets. For legal professionals, where sensitive client data and critical case files are at stake, having a robust backup strategy is not just recommended—it’s essential. Whether you're a tech-savvy attorney or just beginning to explore technology in your practice, today is the perfect day to assess your data protection measures and ensure your firm is prepared for the unexpected.

Why Backups Matter for Legal Professionals

Data loss can strike at any time—hardware failures, accidental deletions, ransomware attacks, or even natural disasters can jeopardize your practice. According to industry insights, 67% of data loss incidents stem from hardware or system failures, and 70% of small businesses close within a year of a major data loss event.1 For lawyers, these risks are compounded by ethical obligations to protect client confidentiality and maintain accessibility to case files.

Backing up your data ensures:

• Business Continuity: Quickly recover critical files and avoid costly downtime.

• Client Trust: Demonstrate professionalism and responsibility by safeguarding sensitive information.

• Compliance: Meet regulatory and ethical standards for data security.

Best Practices for Backing Up Your Legal Data

its world backup day!

1. Automate Your Backups
   Reduce human error by scheduling automatic backups using tools like iDrive or Backblaze.3

2. Adopt a 3-2-1 Strategy
   Keep three copies of your data: two on different storage devices (e.g., external SSDs) and one offsite in the cloud.4 There are variations of the same theme: Choose the one that is right for you.

3. Encrypt Sensitive Data
   Use encrypted backup solutions to protect client information from breaches.5

4. Test Regularly
   A backup is only as good as its ability to restore. Periodically test your backups to ensure data integrity.

5. Consider Air-Gapped Backups
   For added security, maintain an offline backup that ransomware cannot access.

Backup Tools Tailored for Law Practices

Platforms and programs like Dropbox, Rubrik, and Time Machine offer tailored solutions for law firms. Additionally, Network Attached Storage (NAS) devices provide secure local backups with remote accessibility—ideal for small practices.5 Cloud-based options such as Carbonite or Cohesity offer scalable solutions with encryption and automated scheduling capabilities.6

it’s a good idea to CHECK YOUR BACKUPS FOR STABILITY ROUTINELy!

Take the World Backup Day Pledge Today!

Join thousands of others by pledging to back up your critical files. As the saying goes, “Real friends don’t let friends go without a backup!” In a lawyer’s case, it could mean maintaining their license to practice! Visit WorldBackupDay.com to learn more about securing your digital life.

MTC: The Critical Role of Lawyers in Protecting Sensitive Data in an Era of Digital Vulnerability

Lawyers, ARE YOU AWARE OF where your client’s pii may have been exposed or is vulnerable?

The march on the fragility of personal data in our hyperconnected world continues from my editorial three weeks ago! From Elon Musk’s DOGE team attempting to access Social Security Administration (SSA) records, to Cabinet officials discussing military strike details on Signal, to 23andMe’s bankruptcy risking genetic data exposure, these incidents underscore systemic vulnerabilities. Lawyers now operate on the front lines of this crisis, bound by ethical mandates and legal obligations to shield personally identifiable information (PII) from misuse. Let’s discuss how the legal profession must adapt to safeguard client trust in the digital age.

The Expanding Threat Landscape

1. DOGE’s Overreach at SSA
   A federal judge halted Elon Musk’s DOGE team from accessing SSA databases containing sensitive PII—including Social Security numbers and employment histories—after finding “unbridled access” violated privacy laws. Judge Hollander condemned the operation as a “fishing expedition” lacking justification, ordering the deletion of improperly obtained data. This case highlights risks when private entities bypass oversight to exploit bulk data repositories like SSA’s “crown jewel” Numident database.

2. Signal’s False Sense of Security
   The Atlantic’s release of Signal chats among Trump administration officials revealed shockingly detailed military plans, including F-18 strike windows and target coordinates. While Signal offers encryption, experts warn it’s no substitute for secure government systems. Former NSA analyst Jacob Williams noted that desktop-linked Signal accounts create vulnerabilities via malware-prone devices. The incident illustrates how convenience-driven tools can jeopardize national security and client confidentiality alike.

3. 23andMe’s Genetic Gamble
   23andMe’s bankruptcy filing exposes 12 million users’ DNA data to sale, raising fears of insurance discrimination and identity theft. Despite the protections of the Genetic Information Non-Discrimination Act (GINA) against health insurer bias, gaps remain in life/disability coverage. Lawyers must now confront novel risks as biometric data enters commercial markets.

Legal and Ethical Imperatives for Practitioners

Lawyers have to balance the convenience of a hyperconnected world and maintaining client PII!

A. Foundational Duties
Under ABA Model Rule 1.6(c), attorneys must employ “reasonable efforts” to prevent unauthorized PII disclosure.1, 2 This requires:

• Risk assessments: Evaluate data sensitivity, threat likelihood, and safeguard costs - Rule 1.6 Confidentiality of Information - Comment.

• Encryption: Protect communications and stored files, especially when using third-party platforms.

• Access controls: Limit PII exposure through role-based permissions and audit trails.3, 4

B. Emerging Best Practices

1. Client Consent & Transparency

• Disclose data collection purposes per FTC Act/GDPR principles. 5, 6

• Obtain explicit authorization for third-party transfers. 7, 8

2. Incident Response

• Conduct breach analyses under ABA Opinion 498.

• Notify affected clients promptly.

3. Tech Competence

• Track compliance across the jurisdictions where you practice.

• Train staff on phishing/social engineering risks highlighted in the SSA and Signal breaches.

A Call to Action

GIven third-party activity, lawyers may be the publics best line of defense to maintaining PII!

The DOGE, Signal, and 23andMe cases are not outliers—they signal a paradigm shift. As Perkins Coie’s privacy team emphasizes, “reasonable efforts” now demand proactive measures:

• Audit legacy systems: Identify where PII resides, as SSA failed to do.

• Purge obsolete data: Align retention policies with storage limits in ABA guidelines.

• Leverage AI cautiously: While predictive tools aid fraud detection (“ironically” DOGE’s stated goal), they risk algorithmic bias without human oversight.

Lawyers who treat data security as an afterthought risk disciplinary action, malpractice claims, and reputational harm. The alternative? Embrace plans to transform from reactive advisors to strategic guardians of the digital trust ecosystem.

MTC

Shout Out: Join Michael D.J. Eisenberg at the 2025 ABA Techshow - Unlock the Power of Video Marketing for Legal Success 🚀

Join Your Award-Winning The Tech-Savvy Lawyer.Page Blogger and Podcaster Michael D.J. Eisenberg and co-presenter Patrick Wright at the 2025 ABA Techshow session on “How to Leverage Video to Build Your Brand, Dominate SEO, and Attract The Best Clients!”

Discover how to transform your law firm's online presence with video marketing! Learn proven strategies to boost SEO, attract ideal clients, and leverage AI tools like ChatGPT for content optimization. Empower your brand across platforms like TikTok, YouTube, and Facebook with actionable insights from legal tech experts Michael D.J. Eisenberg and Patrick Wright. 🌟

The session will be on April 3, 2025, at 10:30 AM CDT.

Hope to see YOU there!

Shout Out: Unlock AI's Potential with Ethics Expertise 🚀💻

Keep up with the constant changing world of AI and Legal ethics!

In the rapidly evolving legal landscape, embracing artificial intelligence (AI) is no longer optional—it's essential 🌟. The upcoming AI and Legal Ethics: A Risk-Benefit Analysis 2025 webinar offers a unique opportunity for lawyers to enhance their practice while navigating the complex ethical considerations surrounding AI use 📚. Join Hilary P. Gerzhoy and Julienne Pasichow of HWG LLP delve into critical areas such as competence in technology, supervision of AI tools, reasonable fees, confidentiality, truth in advertising, and client communication standards 📊.

By attending this webinar, you'll gain practical insights into integrating AI responsibly, ensuring compliance with professional conduct standards, and staying ahead in the legal tech revolution 🚀. Whether you're looking to improve efficiency, enhance client services, or simply stay updated on the latest legal tech trends, this event is a must-attend for any forward-thinking lawyer 🚀.

You can attend this information packed cle virtually!

Don't miss out! Register now and elevate your legal practice with AI expertise 💻👉 https://dcbar.inreachce.com/Details/Information/11092a42-cde2-426d-9dbf-25f270b2df09

I hope to “virtually” see you there!

Shout Out! Your Award-Winning Blogger and Podcaster will be Presenting at the 2025 ABA Techshow!

The Aba techshow is the place to be for the intersection of technology and the practice of law - tech will not replace you but if you don’t use the right tech in your practice you could be left behind by those who do!

Hey everyone! Next week, I’ll be co-presenting with ABA Techshow Co-Chair Patrick Wright!

We’ll be presenting on “Innovations in Client Intake: Leveraging Technology for Better Outcomes” and “How to Leverage Video to Build Your Brand, Dominate SEO, and Attract the Best Clients.”

I can’t wait to see everyone there! Remember, if you tell me at the conference that you follow The Tech-Savvy Lawyer.Page and The Tech-Savvy Lawyer.Page Podcast, I’ll send you a free The Tech-Savvy Lawyer.Page Mug!*

* Limit one per person: Previous recipients from any prior appearance or as a guest on The Tech-Savvy Lawyer.Page Podcast are not eligible for to receive an additional mug. Sorry!

MTC: ⚖️ ChatGPT and the Supreme Court: Two Years of Progress in Legal AI ⚖️

What can we learn about the evolution of generative aI in its ever growing analysis of the supreme court?

Ed Bershitskiy’s recent SCOTUSblog article, “We’re not there to provide entertainment. We’re there to decide cases,” offers a compelling analysis of how ChatGPT has evolved since its launch in 2023, particularly in its application to Supreme Court-related questions. The article highlights both the successes and shortcomings of AI models, providing valuable insights for legal professionals navigating this rapidly advancing technology.

In 2023, the original ChatGPT model answered only 42% of Supreme Court-related questions correctly, often producing fabricated facts aka “hallucinations” and errors. Fast forward to 2025, newer models like GPT-4o, o3-mini, and o1 have demonstrated significant improvements. For instance, o1 answered an impressive 90% of questions correctly, showcasing enhanced accuracy and nuanced understanding of complex legal concepts such as non-justiciability and the counter-majoritarian difficulty. Krantz’s analysis also underscores the importance of verifying AI outputs, as even advanced models occasionally produce mistakes or hallucinations.

Always Check Your Work When Using Generative AI - It Can Create Hallucinations!

🚨

Always Check Your Work When Using Generative AI - It Can Create Hallucinations! 🚨

The article compares three distinct AI models: GPT-4o is detail-oriented but prone to overreach; o3-mini is concise but often incomplete; and o1 strikes a balance between depth and precision. This comparison is particularly relevant for legal professionals seeking tools tailored to their needs. For example, GPT-4o excels at generating detailed narratives and tables, while o1 is ideal for concise yet accurate responses.

Lawyers are not going to be replaced by ai but those lawyers who do not know how to use ai in their practice and mindful of its constant changes will be left behind!

Krantz also explores how the line between search engines and AI-powered tools is blurring. Unlike traditional search engines, these AI models analyze queries contextually, offering more comprehensive answers. However, legal practitioners must exercise caution when relying on AI for research or drafting to ensure ethical compliance and factual accuracy - in other words, always check your work when using AI!

As AI continues to evolve, its role in legal practice is becoming indispensable. By understanding its strengths and limitations, lawyers can leverage these tools effectively while safeguarding against potential risks. Krantz’s article provides a detailed roadmap for navigating this technological transformation in law.

PS: I can’t stress enough to always check your work when using AI!

Happy Lawyering!

MTC