In today's digital age, having a strong online presence is crucial for law firms. One often overlooked aspect of this presence is their (e-mail/website) domain name ownership. Lawyers should be aware of who owns their firm's domain name, as it can have significant legal implications, especially if the firm splits or even if a solo practitioner is involved. I’d like to discuss the importance of domain name ownership, the risks associated with using website builders like Wix, Squarespace* or LawLytics and how lawyers can independently purchase and manage their domain names to ensure flexibility and security.
Importance of Domain Name Ownership
Domain names are more than just web addresses; they are valuable assets that can significantly impact a firm's identity and reputation. When a law firm splits, disputes over domain name ownership can arise, leading to potential legal battles. For instance, if one partner retains the domain name, it could cause confusion among clients and hinder the ability of other partners to establish their new practices effectively 🤝. Recently attorneys in a (former) firm in Kansas had a similar dispute that led to litigation. Thus, it is essential for lawyers to ensure they have control over their domain names from the outset.
Risks with Website Builders
Using website builders like Squarespace* or LawLytics services can simplify the process of creating a website, but it often comes with a hidden cost: potential loss of domain name ownership. When you register a domain through these platforms, you might not fully own the domain. Squarespace*, for example, acts as a middleman, facilitating domain registration but not retaining ownership 📈. However, if you rely solely on their services, you could face issues if you decide to switch providers. This is why it's prudent to purchase and manage your domain name independently (and likely before you go public with your site through one of these builders).
Independent Domain Name Management
