My Two Cents: The Elon Musk Twitter Train Fiasco Steams Forward with more lessons for lawyers about choosing the right social media platforms for advertisement.

More not less fake accounts are being created - why associate with a company than can hurt your brand name?

The Elon Musk takeover of Twitter has nothing but a Shi! 💩 Show 🎪. Sorry for my delay; I have had to rewrite this editorial several times because of Musk's ongoing chaos with his purchase of Twitter. First, will he or won't he buy Twitter? If he does, will it be a free-for-all for any kind of speech, common decency be damned! Once he purchases it, who will stay and who will be fired? Advertisers are leaving in droves. The price to authenticate yourself has gone up (albeit not as much as initially threatened) then the program is dropped, reinvented, or something. Meanwhile, the "authenticated" accounts are not all legit - see the Nintendo Mario photo. But it goes on and on and not in a good way.

About half the staff was fired. False rumors of a meme being used to fire people spread like wildfire. Then Musk wants to hire some of them back—all the while floating the idea that he may have to take Twitter into bankruptcy. Then asking for some sort of loyalty pledge if you are going to stay; otherwise, just leave . . . with a mass exodus to follow!  And now (memes and reports of) an impending death. Whew!

As being an attorney does not automatically mean you can run a business, musk may not know how to run a business different that his other ventures.

So, all-in-all, just an average day in this crazy 21st-century social media circus we all live in. While the car wreck may be entertaining to watch, we have to ask ourselves is Twitter a reliable place to spend time and money to advertise for new clients? Remember, Twitter is not the only social media platform out there.

I am not sure now is the time for attorneys to focus their money and effort on Twitter. I would think people would want a steady hand from the attorney they choose to hire to fix their personal problems given the rise of unreliable contributors with fake accounts. I can't imagine maintenance of the platform will be well kept, given the poor treatment of the employees and alleged financial issues. And I don't want to compete with fake "lawyers" offering false information to potential clients about what we can really do for them. Lawyers have other means to advertise and participate in public debates.  FYI:  I still Tweet for the blog and my day job - it involves very, very little effort on my part, no money involved whatsoever, and not the focus of my media marking - but Tweeting may soon be a thing of the past. #RIPTwitter.

The Twitter Ship is sinking - don’t get caught in it by wasting time and money!

Similar to the lesson from the dot.com bust, just because it's "technology" or in this case, "social media" doesn't mean Twitter is where you should put the focus of your advertising/social media efforts. Not at least until they get their 💩 shi! 💩 together.  And quite frankly, it doesn't look like Twitter will have the chance to do even that...

PS:  Musk also set a great example of how not to run a business and how not to treat your employees.

MTC.